THE CHALLENGE. THE EXECUTION. THE REWARDS.
Every assignment or project has it's challenges. Either it's a really boring subject with very little background, too much information for too little space or a client who has NOTHING to contribute, but expects outstanding results.
But with those challenges comes the rewards. That little campaign you created for the new bistro blew their expectations away. That logo that sprang from a sketch on a cocktail napkin became the iconic branding for a small non-profit organization.
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I like challenges. It well... challenges me. It makes me smile when I can make something out of nothing succeed.
AMERI-LANTIC FINANCIAL GROUP
Ad Design | Orlando Sentinel
January 25, 2018
4.92" x 10.50"
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This kind of design request crosses my desk more times than you would believe. The client supplies only a word doc with text and design suggestions, which usually include: "Be creative!"
With nothing to go by but a really bad website and the limited copy, I had two hours to complete this ad. I really like the way it came out and was even more pleased with the feedback I received from the sales rep.!